Acquisition project | SSN Games

Product: Mobile Games

Are you in search of fun, immersive, and easy-to-play mobile games that offer quick, rewarding gameplay experiences? Look no further than SSN Game! As a casual and hyper-casual gaming studio, we are dedicated to creating games that seamlessly fit into your daily life, providing moments of relaxation and happiness anytime, anywhere. With over 1 million players worldwide, our game community keeps growing, and we want you to be part of it.

Understand the Product

SSN Games is in the business of entertainment and engagement through mobile gaming, offering a variety of casual and hyper-casual games that are easy to play and enjoyable. Our games provide a quick escape for players, allowing them to immerse themselves in fun experiences that can be enjoyed anytime, anywhere.

Our business model focuses on monetizing engagement through ads and in-app purchases. By creating engaging gameplay experiences, we build a loyal player base who can enjoy our games for free or enhance their experience with premium content, all while fostering a vibrant community of casual gamers.

Understanding Core Value Proposition
What SSN Games does: We offer a dynamic platform for casual gamers, featuring games that are easy to play yet challenging to master. Players can enjoy a variety of mobile games, compete with friends on leaderboards, and personalize their gaming experiences with in-app purchases. Our games are designed to provide stress relief, enjoyment, and seamless gaming experiences tailored for players on the go.

Understanding the Users: Detailed User Profile for SSN Games

Demographic

• Gender Distribution: Our user base is diverse, with a slight majority of male players but an increasing engagement from female players, showcasing broad appeal.
• Geographical: The majority of our users come from metropolitan areas with strong representation across urban and suburban regions, allowing SSN Games to reach key markets globally.

Engagement Patterns

• Playing Frequency: Approximately 50% of our users engage with SSN Games on a daily or weekly basis, representing a core of highly active users. The remaining 50% play occasionally, indicating potential to grow engagement among casual players.
• Game Preferences: SSN Games attracts a wide range of players who enjoy quick and immersive experiences, primarily in casual and hyper-casual genres. Popular genres include puzzle games, strategy games, and light action games, which foster retention and repeat play.

User Experience and Satisfaction

• Quality Ratings: A majority of users rate SSN Games highly for its engaging gameplay, user-friendly interface, and rewarding in-game experiences, with ratings averaging above 3 out of 5.
• Ease of Use: Over 90% of users find SSN Games easy to navigate, ensuring a smooth experience from the start.

Monetization and Spending Behavior

• In-App Purchases: Around 2% of users make in-app purchases, with most spending in small amounts, creating a balanced revenue stream between ad-supported play and premium content.
• Motivation: Users are primarily driven by the enjoyment and relaxation our games provide, with a smaller percentage engaging for competitive achievement and progression.

Usage Patterns

• Peak Play Times: Users primarily play during late evenings, weekends, and quick breaks throughout the day. This allows SSN Games to focus its engagement efforts on these peak times, maximizing activity and retention.

Trust and Security

• User Trust: Users appreciate SSN Games as a secure and family-friendly platform, which is crucial in building lasting relationships with players in the competitive gaming landscape.

Competitive Landscape

• Churn and Competition: While SSN Games enjoys a loyal player base, the casual gaming market has high churn rates and competition from other popular mobile game studios. This underlines the need for continued innovation and engaging content to retain players and reduce churn.

Understanding ICP

Understanding Market

• Total Addressable Market (TAM): INR 17.5 Billion
• Serviceable Available Market (SAM): INR 5.425 Billion
• Serviceable Obtainable Market (SOM): INR 1.085 Billion

To create these user personas, I followed a structured approach to understand the target users' demographics and needs. I started by interviewing five individuals who have Played SSN Games, I gathered insights from colleagues and industry contacts who interact with similar tools. These interviews focused on understanding the users and their behavior.

Summarising ICP

ICP 1 Tikamal is a young, urban individual who is highly engaged with digital media. He spends a significant amount of time on social media and gaming platforms, seeking entertainment and social interaction.

His primary pain point is boredom and a lack of engaging content.

ICP 2 Jadu is an urban professional with a higher income. He uses digital platforms for entertainment and relaxation. However, his busy schedule limits his free time, leading to stress.

He seeks games that can be played in short bursts, Multiplayer with large audiences, and offer rewarding gameplay.

ICP3 Kundan is also an urban professional with a higher income and a busy lifestyle. Similar to Jadu, he uses digital platforms for relaxation and entertainment. His primary pain points are stress and limited free time.

He prefers casual and hyper-casual games that can be played offline and require minimal time investment.

Focus: We are focused on app installs so we will be bringing traffic on app listing.

Website: https://ssngames.com/

PlayStore: https://play.google.com/store/apps/dev?id=9177390780491964987

App Store: https://apps.apple.com/us/developer/ssn-computer/id1563679412?see-all=i-phonei-pad-apps

SSN Games is in the business of entertainment and engagement through mobile gaming, offering a variety of casual and hyper-casual games that are easy to play and enjoyable. Our games provide a quick escape for players, allowing them to immerse themselves in fun experiences that can be enjoyed anytime, anywhere.

Our business model focuses on monetizing engagement through ads and in-app purchases. By creating engaging gameplay experiences, we build a loyal player base who can enjoy our games for free or enhance their experience with premium content, all while fostering a vibrant community of casual gamers.

Understanding Core Value Proposition

What SSN Games do

We offer a Mobile Game Catalog for casual gamers, featuring games that are easy to play yet challenging to master. Players can enjoy various mobile games, compete with friends on leaderboards, and personalize their gaming experiences with in-app purchases. Our games are designed to provide stress relief, enjoyment, and seamless gaming experiences tailored for players on the go.

ASO (App Store Optimization) Strategy

ASO is a crucial channel for organic traffic, directly improving our app's visibility in app store search results and attracting users looking for similar games.

Keyword Optimization

• Research and implement high-value keywords relevant to casual and hyper-casual games.
• Examples of relevant keywords: "free" "casual" "tap to play" "puzzlel" "racing" "fun games" Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.and "easy-to-play."

Compelling App Title & Subtitle

• Craft a title and subtitle that immediately conveys the game's core benefit and makes it easy to understand.
• Example: "SSN Games - Relax & Play" captures users looking for a fun escape.

Description Optimization

• Write an engaging, benefit-driven description highlighting why users should install our games (e.g., "Quick, fun games perfect for breaks or daily relaxation").
• Include keywords strategically in the description to boost visibility.

Screenshots & Video Previews

• Use high-quality screenshots and short videos showcasing gameplay, features, and the overall user experience.
• This visual appeal increases the chances of a download when users are browsing.

User Ratings and Reviews

• Encourage satisfied users to leave positive reviews.
• Higher ratings and positive feedback improve our ranking and trustworthiness.
• Respond to reviews, both positive and negative, to boost visibility and user trust.

Additional Considerations

• Localize ASO: Adapt keywords, titles, descriptions, and screenshots for different regions and languages to target a wider audience.
• A/B Testing: Experiment with different titles, descriptions, and visuals to identify the most effective elements.
• Track and Analyze: Monitor ASO performance metrics like keyword rankings, downloads, and user engagement to make data-driven optimizations.

Our primary focus is on platforms where most of our users are active, including YouTube, Instagram, Discord, Facebook, and Twitter. We create engaging content around our latest game launches, trending games, gaming memes, friendship memes, and musical videos. By tapping into popular trends and relatable topics, we aim to build a stronger connection with our audience, keep them engaged, and amplify our brand presence across these key channels.

• YouTube: Our YouTube channel serves as a hub for in-depth content, including gameplay previews, game trailers, and behind-the-scenes looks at our development process. We also post interactive videos around new game launches, showcase trending games, and even create musical videos inspired by popular game soundtracks. This video-driven approach helps us establish a deeper connection with viewers, keeping them informed and entertained.
• Instagram: On Instagram, we focus on visually appealing, bite-sized content that grabs attention. Our posts and stories include game updates, trending gaming memes, friendship memes, and quick gameplay clips. Reels and IGTV videos allow us to experiment with short-form content that goes viral easily, helping us stay top-of-mind for our audience. We also use Instagram to engage with followers directly through Q&As, polls, and story interactions to build a more personal relationship with our community.
• Discord: Our Discord server acts as a central community hub where users can engage directly with each other and with us. We host exclusive events, launch discussions, and sneak peeks at upcoming releases. Discord also allows us to gather real-time feedback on our games, fostering an active community that feels involved in SSN Games' journey. Here, our content focuses on community engagement, live chat events, and interactive activities like gaming tournaments and game-themed trivia.
• Facebook: Facebook provides us with a platform for slightly longer-form content, including updates, event invites, and gaming news. Here, we share content that appeals to both casual followers and dedicated fans, such as game reviews, release schedules, and community highlights. Facebook Groups also offer us the chance to connect with niche gaming communities, allowing us to reach audiences who share a passion for the types of games we create.
• Twitter: On Twitter, we tap into trending topics, quick updates, and timely content, including memes, reaction GIFs, and short announcements. The fast-paced nature of Twitter makes it ideal for sharing real-time updates on game launches, trending game topics, and humorous content around gaming culture. Our Twitter feed is filled with gaming and friendship memes, making it a fun and interactive space that encourages retweets, shares, and conversations.

Driving targeted traffic to our app listing, allowing us to reach potential users who are highly likely to install and engage.

Google ads/ meta adsapp install campaigns:

CAC: 0.2$

LTV: 1$

Audience: casual gamers, mobile games, tap and play games

ICP

• Google: High-intent users actively searching for casual games or related content on Google Search and YouTube. They are likely more engaged and motivated to find a new game to play.
• Facebook (Meta): Users exposed to ads while browsing their feeds. More impulse-driven audience, influenced by visually appealing creatives and social proof.
• Applovin: Gamer audience within various mobile game categories. Likely to be receptive to ads for new games, especially those with similar gameplay or themes.

Creatives Strategy

30-second video ads showcasing the following:

• Highlight core gameplay loop: Focus on the unique and engaging gameplay mechanics.
• Fail Ads: Showcase funny or relatable moments of failure.
• Highlighting superpower of games: Special abilities or powers that players can unlock.

we Leverage a suite of Google tools to optimize its game development, distribution, and monetization strategies:

Core Platforms

1. Google Play Console:
2. • Game Distribution: The primary platform for distributing games on the Google Play Store.
   • Store Listing Optimization: Enables fine-tuning of game listings to improve discoverability and conversion rates.
   • In-App Purchase Tracking: Monitors and analyzes in-app purchase performance.
3. Google Firebase:
4. • Game Analytics: Tracks key metrics like user acquisition, retention, and engagement.
   • Remote Configuration: Allows for real-time game adjustments without requiring app updates.
   • Crashlytics: Identifies and resolves app crashes and errors.
   • Performance Monitoring: Monitors app performance and identifies bottlenecks.
5. Google AdMob:
6. • Ad Monetization: Integrates ads into games to generate revenue.
   • Ad Formats: Supports various ad formats like banner, interstitial, and rewarded video ads.
   • Ad Revenue Optimization: Optimizes ad placements and bidding strategies to maximize revenue.

Centralized Analytics

Google Analytics:

• Unified Analytics Platform: Consolidates data from various sources, including Google Play Console, Firebase, AdMob and advertisement.
• Custom Dashboards: Creates custom dashboards to visualize key metrics and trends.
• Audience Segmentation: Identifies target audiences based on demographics, behavior, and other factors.
• Funnel Analysis: Tracks user journeys and identifies drop-off points.

We partners with publishing houses to cross-promote games, optimize user acquisition, and leverage joint marketing efforts. In-app social features like link sharing, social media integration, and follow-to-earn incentives foster community, drive organic growth, and increase user engagement.